Mostly the whole exploitation part, which often goes too far and can be very humiliating or outright dangerous for participants. Some scrapped videos supposedly amounted to torture. Then there’s the rigged giveaways and the fact that the dude just unnerves a lot of people because he, as this post demonstrates, doesn’t smile with his eyes.
There were also allegations that one of his colleagues was a sex offender but as far as I know everyone including the purported victim ended up denying it, so I don’t know how much people care about that still.
And according to new research, Columbus wasn’t Italian after all but a Spanish Jew. Though it hasn’t been peer-reviewed yet so it remains to be seen if it holds up to scrutiny.