

17·
6 months agoPretty much - yeah.
Coupland used “X” to make the point that they (we) had no other identity - we were just the generation after the Boomers. He also called us “the Misplaced Generation.”
But when the name started to catch on, advertisers picked it up and started using it in marketing, and it just sort of snowballed from there.
Thanks - I’m always a bit pleased when I’m reminded that whatever else my faults might be, at least I’m not one of those people who posts just to shit on something somebody else likes.