It’s usually not a “Hey, we give you a profile for $2”.
It’s more like "Oh, you, political party XY want to show advertisment to 2000 people? No problem… We helped you filter the perfect people… There you go, 2000 low-educated, mid-20 users who were classified as easy to manipulate by our algorithms. Bonus: They are having a hard time now and are classified are ‘probably depression’ (lost children or parents or their home, …), so they are even easier to target at the moment. We will show them your propaganda for just $xxxx "
It’s usually not a “Hey, we give you a profile for $2”.
It’s more like "Oh, you, political party XY want to show advertisment to 2000 people? No problem… We helped you filter the perfect people… There you go, 2000 low-educated, mid-20 users who were classified as easy to manipulate by our algorithms. Bonus: They are having a hard time now and are classified are ‘probably depression’ (lost children or parents or their home, …), so they are even easier to target at the moment. We will show them your propaganda for just $xxxx "
That’s how they make money.