It’s successful if it causes people to give them more money than what they spent on the ads. I doubt there are very many people here that are a) willing to rush off to that site because they saw the name on an obnoxious ad, and b) weren’t already aware of it (hence why they are trying fortune cookie ads in the first place, assuming it is real).

I also strongly suspect that the whole narrative of “if people see or talk about ads, it implies they have generated success” is itself an ad for the ad industry. Aka, it’s just another version of selling shovels to gold prospectors.