Products and services should only be findable when you actually need them. Think using a search engine to find a specific good, or a business sign labeling an establishment. Such bare bones information could be considered advertising, but it does less to to drive human behavior than facilitate it. It’s not convincing you to get something, but helping you get what you already decided you need.
The advertising problem, like all problems in capitalism, stem from the ever increasing desire to outcompete and be the only power in town; the need to not just meet the needs of society, but have more power than everyone else in society. Competition drives innovation, but to what end?
Spoiler alert: the end is holding power over fellow men, not making life better for you or them. This evolutionary force optimizes for something other than you as an individual, just like Darwinian evolution.
Products and services should only be findable when you actually need them. Think using a search engine to find a specific good, or a business sign labeling an establishment. Such bare bones information could be considered advertising, but it does less to to drive human behavior than facilitate it. It’s not convincing you to get something, but helping you get what you already decided you need.
The advertising problem, like all problems in capitalism, stem from the ever increasing desire to outcompete and be the only power in town; the need to not just meet the needs of society, but have more power than everyone else in society. Competition drives innovation, but to what end?
Spoiler alert: the end is holding power over fellow men, not making life better for you or them. This evolutionary force optimizes for something other than you as an individual, just like Darwinian evolution.
There was a sticker to put on your mailbox a long time ago:
“Publicity no thank you, Information yes thank you” (or something along those lines).
Publicity is trying to sugarcoat information, we never need that.